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Nike

SuperRep

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Challenge

Making a New Year’s Resolution is easy. Sticking with it is hard.

How can we get NTC users to stick with it beyond Blue Monday - the day statistically everyone falls off the wagon? 

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Solution

A 60-minute workout every day? Tough. How about a six-minute workout? Just as Blue Monday rolled around, we helped athletes commit to being 1% better every day through Nike Training Club (NTC). We created a four-week training plan centred on the idea that little steps add up to significant progress over time. 

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From Blue Monday to Leap Day, we created daily content in NTC that helped athletes to stay committed. The content served up tips and advice around five facets of training – movement, recovery, nutrition, mindfulness and sleep. And, knowing it’s easier to stick with a plan when you’re not alone, we showcased the fitness journeys of three Nike Influencers. This is the latest in our seven-year global partnership with Nike Training which has included award-winning NTC Pro, Nike Trained, and Stop Exercising Start Training. 

Results

Uplift in sales 

13% Average CTR, outperformed previous benchmark (6%)

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